Day 26: The Hand Raiser Email
One simple prompt helped identify a high-intent segment, extract their problems, and validate a new product that led directly to revenue.
Welcome to Day 26 of the 30 Days of Growth. This is a pop-up newsletter put together by Chenell from Growth In Reverse. I've pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
Nathan May helped Jesse Pujji, from Bootstrapped Giants, to turn a hunch into a validated product. And it all started with one short email.
🔍 How Nathan Did It
They had already surveyed their audience and realized a large portion of readers were early-stage B2B founders. So instead of building something based on assumptions, they went deeper.
They sent an email to around 300 readers who had joined a past webinar. It asked:
“If you’re a B2B founder and want help scaling, just reply ‘B2B.’”
Dozens responded. Nathan and the team personally followed up with them to learn more:
What challenges were they facing
Why hadn’t they solved them yet
What they wished existed
What would make them feel confident investing in help
Patterns emerged. People were struggling with outbound sales, niche clarity, and fulfillment bottlenecks. Many feared being “too salesy” and had never built a repeatable customer acquisition system.
That input shaped both the product offer and the positioning. The team priced the entry-level offer at $47, then upsold a subset of those buyers into a $5,000 accelerator.
Several people who replied to the original email became part of the first 50-person cohort, adding up to $20,000+ in revenue from a single, low-lift campaign.
📊 Results
~$20,000+ in revenue from readers who responded to a single hand-raiser email
Dozens of qualitative replies shaped both the product and marketing copy
A low-ticket product priced at $47 led to multiple $5,000 upsells into a high-ticket cohort
All of this came from talking directly with readers who self-identified as the ideal customer
🧠 Why It Works
Low-friction ask made it easy for readers to opt in
One-on-one conversations uncovered specific pain points and language
Product-market-message alignment came directly from readers, not assumptions
The offer was better received because it was built using their own language and expectations.
💡 How You Can Implement It
Choose a high-potential audience segment. Use a past survey or gut instinct to identify who’s most likely to benefit from a new offer.
Send a low-friction hand-raiser email. Ask them to reply with one word if they’re interested.
Personally follow up with those who reply. Ask thoughtful, open-ended questions about their problems, what they’ve tried, and what they wish existed.
Look for themes in the responses. Use those insights to shape your product, pricing, and positioning.
Test with a small offer, then upsell. Use the initial product as a qualifier for deeper services or programs.
💡 If you’re enjoying this series, would you mind taking a second to let me know? 🙂
🛠️ Tools
Email platform (like Kit or Beehiiv)
Google Sheets (to keep track of replies)
The best way to know what your readers want is to ask. One small email can lead to real answers, trust, and sales.
See you tomorrow,
Chenell
P.S. If you want a more structured version of this content, with videos, checklists, and many more strategies, I’m putting together a companion video course to the 30 Days of Growth.
Want to Win Some Prizes?
In case you didn’t know, this is what’s up for grabs in the giveaway:
5 annual licenses to Senja
5 annual licenses to RightMessage
5 annual licenses to Tella
Justin Moore’s Brand Deal Wizard course has been added for 2 lucky winners
Custom newsletter audits
And more to be announced soon! 👀
Share your unique link with friends to get more entries!
(Sign up and get your link here)
