Day 29: The freebie that converts 27% to sales
Ken skipped the traditional lead magnet and offered a piece of what already sells, converting 27% of subscribers into paying customers.
Welcome to Day 29 of the 30 Days of Growth. This is a pop-up newsletter put together by Chenell from Growth In Reverse. I've pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
ANNOUNCEMENT
After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”
I decided to give in.
I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.
Okay, on with today’s Growth Lever.
Today, we're taking the idea of lead magnets a step further.
Ken Yarmosh helps founders grow their businesses by focusing on offer clarity, productized services, and scalable systems.
Instead of chasing list size, he focuses on attracting subscribers who are ready to buy, and his Offer Magnet strategy is a perfect example of that.
🔍 What Ken Does
Instead of creating a generic freebie to attract new subscribers, Ken Yarmosh focused on what already worked: his existing revenue-generating products.
He created what he calls an Offer Magnet. Unlike a typical lead magnet designed to grow a list, this offer was pulled straight from a system his clients already loved: the "Offer Funnel Stack."
The free version gave a valuable preview without “giving away the farm.”
It stood on its own but also hinted at deeper frameworks that his clients use to grow their business. He shared it a few times on social and got over 120 people to opt in.
What made it a success? Over 27% of those subscribers bought something. Some purchased five-figure services. Others became repeat customers.
The result: tens of thousands of dollars in revenue, all from a small, tightly aligned offer.
📊 Results
122 subscribers from the Offer Magnet
27% conversion rate to paid products, meaning he was attracting buyers, not just freebie seekers.
Several five-figure offers sold leading to tens of thousands in revenue
Far outperformed typical lead magnets when measured by revenue per subscriber
🧠 Why It Works
Based on what already drives revenue. Ken didn’t guess what might work, he chose a system his clients already use and rave about, which made the free version feel proven and valuable from day one.
Directly aligned with existing paid offers. Subscribers could immediately see how the free resource connected to deeper services, creating a natural path from interest to purchase.
Attracts buyers, not just freebie-seekers. Because the Offer Magnet wasn’t a flashy "quick win," it appealed to people who were seriously considering investing in their business, people who were more likely to buy.
Built trust through substance, not fluff. The content delivered real value while making it clear there was more to learn, giving subscribers a preview of what it’s like to work with Ken.
It turned a single resource into a sales filter. Instead of a large, unqualified list, the Offer Magnet helped bring in the right people ones who were ready for the next step.
💡How You Can Implement It
Start with your best-performing product. Choose something that real customers already buy and love.
Extract a small, valuable piece. This could be a template, a framework, or a tool that hints at the full system.
Package it as a standalone offer. Make it useful, but incomplete. It should solve a real problem while pointing to a bigger solution.
Promote it to your warmest audience. Use LinkedIn, email, or other channels where your reputation is already established.
Measure conversions, not just opt-ins. Track how many subscribers become buyers: this is the metric that matters.
You can combine this with yesterday’s Growth Lever.
💡 If you’re enjoying this series, would you mind taking a second to let me know? 🙂
🛠️ Tools
Some of these are affiliate links, so I do get a small commission if you sign up – thank you for supporting this small business.
See you tomorrow,
Chenell
P.S. Check out Ken’s newsletter here.
P.P.S. If you’re interested in learning how to run a pop-up newsletter like the 30 Days of Growth, click here or let me know in the comments below.