What Is Growth In Reverse?
Growth In Reverse is the go-to newsletter for people who want to grow, monetize, and scale high-performing newsletters—without guessing what works.
Every week, I reverse-engineer how the most successful newsletters grow their audience, build trust, and turn attention into revenue.
You’ll get tactical breakdowns backed by real data—so you can skip the fluff and implement what actually works.
Who Is Growth In Reverse For?
Growth In Reverse is for:
Creators & Founders: You’re using content to grow an audience and want smarter ways to drive subscribers, engagement, and revenue.
Media Builders: You’re serious about the newsletter model and want insights from people who are doing it at the highest level.
Authors: You want to have a list big enough to launch a book too? There are tons of incredible writers in the audience as well.
Newsletter Operators: You’re building a newsletter as the core of your business—and want to scale it into a growth engine.
If you want to understand why the best newsletters succeed—and apply those lessons to your own—you’re in the right place.
What Do You Get Inside?
Inside Growth In Reverse, you’ll find:
✅ Real-World Examples: Subscriber milestones, revenue data, and screenshots from top-performing newsletters
✅ Weekly Deep Dives: Full breakdowns of proven newsletter growth and monetization strategies
✅ Growth Levers: Bite-sized tactics you can apply in a single sitting
✅ Tools, templates, and frameworks: To help you implement faster
Whether you’re just starting or have been writing for a while, Growth In Reverse will help you think. and grow, like the pros.
Who Runs This?
Growth In Reverse is written by me,
. 👋
I’ve spent the past few years studying the fastest-growing newsletters in the world—and sharing everything I learn with you.
I built my own newsletter to 21k subscribers in just 10 months, and have since grown it to 40k creators and founders who want to grow their own newsletter and audience.
I’ve helped thousands of newsletter operators grow smarter (and more profitably) through:
Growth In Reverse Pro: A private membership community for newsletter operators
The Growth Vault: A database of 40+ growth and onboarding strategies
The Growth In Reverse Podcast: Where I interview top newsletter founders and operators
Workshops, keynotes, and coaching for creators, founders, and leading conferences in the space.
I believe every great newsletter starts with insanely valuable content—and everything else gets easier from there.
Start Here
New here? These are some of our most-loved deep dives:
🤿 How Justin Welsh Built a $1.7M Solo Business in Just 3.5 Years
🤿 How Lenny Rachitsky Gets 18k People to Pay for His Content (a Paid Newsletter Deep Dive)
🤿 How Heather Cox Richardson Built a 7-Figure PER MONTH newsletter (as a Professor)
And when you subscribe, you get full access to the archive—no paywall.
My Promise
When you read Growth In Reverse:
You’ll always get the truth. I go deep, verify results, and share real numbers whenever possible (and tell you when it’s speculative or based on industry standards).
You’ll won’t get generic advice. This isn’t recycled Twitter threads. I spend 30+ hours on the research. These are hard-won lessons from real operators.
You’ll leave every issue smarter. Whether you implement one tactic, get an idea for how you can do something or rethink your whole strategy.
Let’s grow your newsletter—by studying the ones that already did it.
