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10 Lessons From Building a Multi-6-Figure Newsletter Business with CJ Gustafson
How he built a newsletter that ended up making him more than his $200k+ CFO job at a tech startup.
Aug 11
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Chenell Basilio
9
2
4
July 2025
The underrated growth strategy every newsletter should be using
How to turn one subscriber into ten without viral posts or flashy giveaways
Jul 31
•
Chenell Basilio
33
2
1
From $0 to $50,000+ with a Paid Newsletter
How Tom Orbach grew Marketing Ideas to 44k readers in less than 2 years.
Jul 24
•
Chenell Basilio
48
4
5
May 2025
Day 30: The Pop-Up Newsletter
How I added 1,749 subscribers in 30 days with a pop-up newsletter.
May 23
•
Chenell Basilio
6
3
1
Day 29: The freebie that converts 27% to sales
Ken skipped the traditional lead magnet and offered a piece of what already sells, converting 27% of subscribers into paying customers.
May 22
•
Chenell Basilio
1
Day 28: This Increased Conversions by 419%
How one change helped a fashion creator boost opt-ins from 2% to 10.39%
May 21
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Chenell Basilio
3
2
Day 27: The Repurposed Content Lead Magnet
How Lexi Grant grew her list with free, high-quality reports that didn’t require any new content.
May 20
•
Chenell Basilio
1
Day 26: The Hand Raiser Email
One simple prompt helped identify a high-intent segment, extract their problems, and validate a new product that led directly to revenue.
May 19
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Chenell Basilio
1
Day 25: This One Change Doubled Engagement
A simple click trigger in an early email drove strong engagement for years.
May 19
•
Chenell Basilio
2
Day 24: The Audience-Access Trade
How Avi added 10,769 subscribers through asymmetric partnerships.
May 16
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Chenell Basilio
1
Day 23: The Customized Onboarding Strategy
Passive subscribers from recommendation networks can hurt your deliverability—unless you treat onboarding like a growth strategy.
May 15
•
Chenell Basilio
3
1
1
Day 22: The Targeted Guest Post Strategy
Ciler wrote smart, tailored guest posts inside creator-owned newsletters, and 15% of her list came from it.
May 14
•
Chenell Basilio
4
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